Recently, GiiMall and Atome have officially reached a cooperation agreement. The two parties will integrate their advantages in Southeast Asian product selection, site selection, advertisement placement, warehousing and logistics, installment payment, localized marketing and private domain traffic precipitation, etc., to provide Chinese sellers with high-efficiency , Robust and safe overseas solutions, jointly empower Chinese brands to go overseas to Southeast Asia and seize the blue ocean business opportunities in emerging markets.
Atome is a leading brand in the new consumption model of "Share Now Pay Later" in Asia. Currently, there are nearly 30 million registered users, more than 10,000 online and offline service merchants, and a cumulative payment amount of more than 1 billion US dollars. Atome uses the "first enjoy, later pay BNPL" and joint operation methods to attract brand traffic. The platform covers Singapore, Malaysia, Indonesia, the Philippines, Thailand, Hong Kong, China and other regions, and will cover Japan and South Korea in 2022.
At present, the GiiMall SAAS service platform has successfully integrated the Atome interest-free installment payment method, and DTC merchants established through GiiMall can automatically access Atome, and Atome, which has nearly 30 million users, will become a private domain traffic pool for cross-border DTC merchants. Through Atome's BNPL payment method, DTC merchants will get higher sales, customer unit price and repurchase rate.
Since 2010, the global "Pay Now" (BNPL) market has grown strongly, and the entry of BNPL has made the choice of payment methods more diverse. When consumers go shopping, in the final payment link, they can choose the interest-free installment plan provided by the "Enjoy Now, Pay Later" platform. They only need to pay the first installment to buy their favorite products, and they will be scheduled in the next few months. Pay instalments to complete the entire purchase.
As the income level is affected by the epidemic, more and more consumers tend to use the "enjoy now, pay later" shopping method, which can greatly improve the purchasing power of consumers. Authoritative surveys show that 76% of consumers are willing to use BNPL to purchase, and 85% of consumers will return to merchants that provide BNPL services to repurchase.
The target markets of GiiMall and Atome are highly overlapping, and they are also deeply involved in the Asian market, including Southeast Asia, Hong Kong, Taiwan, Japan and South Korea. Due to factors such as geographical factors, national relations, and total population and economic aggregates, these regions have become emerging markets with great potential.According to the forecast of the "2021 Southeast Asia Digital Economy Report" jointly released by Temasek, Google and Bain, by 2025, the scale of Southeast Asia's digital economy is expected to exceed 360 billion US dollars.That is to say, it will grow at an annual rate of 23% in the future. For e-commerce sellers who have just started cross-border DTC, the combination of GiiMall+Atome is very suitable for low-cost cold-start DTC projects and the first step towards the Southeast Asian market.
The cooperation between GiiMall and Atome means that the two parties will further deepen the cross-border e-commerce market in Southeast Asia, jointly provide better services for Chinese sellers, and become a new driving force for the growth of cross-border e-commerce in China. GiiMallWe also hope to join hands with more high-quality service providers to empower cross-border DTC brands to go overseas.
