For independent website sellers, an eye-catching web design is the best way to attract consumers to click. Consumers carefully browse product pages before purchasing a product, and it is easy to lose them if it doesn’t give consumers a good experience. "Good" doesn't just mean being visually appealing, there are other nuances that might drive a visitor to buy a product, or lose interest and leave the site.
Every link in the user's browsing to purchasing process deserves attention, andProduct detail pages play a decisive role in whether users add purchases. So what should we pay attention to when building a product detail page?
01 Product title
When writing product titles,Use as much descriptive language as possible, every word in the title has the potential to be a potential organic search term. The more descriptive the title is, the more it can help consumers search for their desired products, and it is more conducive to showing better results when Google ads are placed.
02Commodity description
Commodity description, as an area focused on "answering questions and solving doubts" for consumers, must be able to highlight the differences in details of commodities among similar competing products. Many sellers have serious homogeneity in the detailed description of the same type of products, often ignoring the subtle differences between the products, but it is these trivialities that determine whether consumers buy your products. Therefore, when writing a description, it is necessary to focus on the needs, desires and interests of target consumers,Present information in a way that is more understandable to consumers, highlighting the differentiation of products, thereby attracting consumers to buy more.
03 Highlight promotional prices
Promotional methods are an important way to promote transactions on independent websites. Sellers canVisually highlight the sale price, to stimulate consumers to purchase behavior. Adding a promotion deadline to the detail page can create a sense of urgency in the mind of the consumer that leads them to take action that will help them achieve their conversion goals.
04 Highlight the add-on button
When consumers have browsed for a period of time and established a preliminary affirmation of the product,Add-On Buttons Can Further Drive Consumer Action. Therefore, bold, clean button designs such as“Add to cart”和“Buy now”, will help facilitate conversions. Also, the color settings of the buttons should be different from the regular color scheme of the store to make it more visible. Many consumers do not make purchases because they do not find the add-on button at a glance, which causes them to lose interest in the product and leave the detail page.
05Product pictures
The picture of the product greatly affects the consumer's first impression of the product, and a good main picture can become a cash cow for the seller. High-quality, consistent product images can attract consumers. A picture is worth a thousand words. Consumers prefer pictures to large text descriptions.Intuitive visual stimuli that improve site readability and reduce bounce rates, helps to impress consumers, so the expression and creation of pictures is very important.
06 Product Thumbnails
In addition to the main image of the product, you can also provide multi-angle product thumbnails, or an enlarged view of product details, which will be beneficial toHelp consumers understand products from multiple perspectives, so as to eliminate the doubts of consumers and reduce the loss of consumers.
07Commodity Video
In recent years, more and more e-commerce websites have begun to introduce video elements. For consumers, video > image > text,The dynamic video will help users understand the function and details of the product more clearly and quickly, and judge the degree of matching it with their own needs。
08 Product Reviews
Adweek data shows that,When consumers decide whether to buy an item, 93% tend to refer to other consumer-generated content. Therefore, when a new product is launched without any comments, it will greatly affect the product's up-purchase rate and conversion rate. Therefore, if you want to drive conversions and increase sales, you can try to enrich and optimize customer reviews. After all, consumers tend to trust peers more than sellers.
09Commodity recommendation
Give similar products more exposure, which can improve the effective conversion rate of product sales on the entire website and increase product sales.
10 Return Policy
If conditions permit, the seller should provide as detailed a return and exchange policy as possible.Help consumers understand under what circumstances they can apply for return and exchange, and sort out a clear return and exchange process, these are important details to improve the user experience and also enhance the trust of consumers in the website.
The above are some of the more common product detail page optimization methods. You can use it as a reference to see if your product detail page is satisfied~
